Ece Turkey

Accessible Shopping

Experience for the Blind

and Visually Impaired 

 

 
logo ece turkey
accessible visitor experience for 1M users

1 Million Usages in 2 Years

After 2 years of service, the application provided 1 million usages and accessible shopping experiences to 60K unique shoppers.
accessible shopping experience

15K Downloads in the First 2 Months

15K unique shoppers downloaded the application to their smartphones in the first 2 months for accessible navigation.
65 venues

Providing Accessible Shopping Experience in 5 Venues

Successfully used in 5 different Ece Turkey malls in 3 cities to provide accessibility and inclusivity.
 
accessible shopping experience

SOLAL Marketing Award Winner

Awarded by International Concil of Shopping Centers (ICSC) with SOLAL Marketing Awards for the best accessible shopping experience. 

An Inclusive and Accessible Shopping Experience

Ece Turkey is a regional leader in the malls and shopping centers industry, operating 200 malls across 11 different countries in the EMEA region. Ece Turkey malls cumulatively receive 4 million visitors every day, and in their 11 locations in Turkey, they receive over 20 million footfall ina month, providing services to many shoppers with different requirements and expectations in terms of customer experience. To develop a shopper journey that is inclusive for all visitors and accessible for those with special needs, Ece Turkey management decided to carry out a social responsibility project for the people with disadvantages. The goal was to provide an unhindered shopping experience.

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accessible shopping experience

A Mobile App to Provide Autonomous Navigation for the Blind and Visually Impaired

Boni Global developed a mobile application for Ece Turkey using Wi-Fi based navigation and positioning technologies to help visually impaired people find their way in complex venues by themselves. Boni Global’s products for indoor mapping and navigation were used to first create digital maps of the malls, meanwhile Boni Global’s indoor navigation tool provides highly accurate and precise wayfinding for accessible shopping experiences, especially necessary for individuals with limited vision.

Leverage Access to a Larger Customer Base, Improved Brand Reputation and Boost in Customer Satisfaction

Initially the application provided voice guidance for the visually impaired, iconographic guidance was later added to cater to deaf or hard of hearing individuals as well. With this application, users can use the search option to find their point of interest, amenities and exits. With its wayfinding capabilities, the application produces a personalized route for each user that leads to their POI safely. By increasing the inclusivity of their venues, Ece Turkey was able to leverage access to a larger customer base, improve brand reputation and boost customer satisfaction.

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