Tell us about yourself.
I think I am a lucky person both environmentally and personally .. Speaking of environment; I grew up in a big family. Our house was like Full House. I am the youngest member of a family of 5 children. Although this situation seems to have pros and cons, I would definitely say it is advantageous. Having a family member from almost every generation enriches you as you grow up…
Although I had a lot of interest in fine arts like painting and music since the age of 5, I trained myself in the engineering discipline in college. During my university period, I attended Erasmus Exchange Program in the Netherlands for a more extensive global education experience. Since then, I have a tremendous enthusiasm to open myself up to the globe…
How was your start with Boni Global and why did you join the company?
Out of college, I started working in digital related to sales and marketing. I came across with Boni at a time when I was eager to gain experience in the entrepreneurial ecosystem. The tech that Boni is dealing with has a big potential for the future… I applied immediately when I saw there was a business development role at Boni.
The special case was that I got the job during COVID-19. It was a testament to our strength and resilience both for me and Boni. It was a complete ‘remote’ onboarding process and success. Boni was one of the lucky and accelerated companies in the lockdown period thanks to its super resilient technical team and 10 years of expertise in technologies that industries need the most – right now.
My biggest motivation to work with Boni is that it develops tangible and technology-based social solutions that have an exponential impact on thousands of lives that can be improved thanks to a single tech for good innovation.
You worked in real estate before starting at Boni Global. With that perspective, why do you think location-based services are important? What are possible applications that can add value to a venue?
Real estate is the largest and most valuable asset class today and has managed to survive with the least innovation compared to other asset types.. Although industry players, project developers, agents and financiers continue to bring a profitable market product to a profitable market, many have been in no rush for innovation so far… However, today, venture capital funds are increasingly investing in the disruptive players of the real estate industry reveal and develop the Prop tech innovation of the future. This is why traditional real estate players will have to choose between adapting to transformation or disappearing.
Depending on the venue type, various location-based solutions can be implemented to provide critical building blocks, such as navigation and wayfinding at large venues, geofencing to deliver relevant content at the right places, and real-time tracking to analyze movements and flows.
What were some of the issues you faced like remote working and the risks of the unknown?
Remote work is great and no matter what, it is increasing. For me, it is more suitable for the lifestyle demands especially of the new generation. I think people who have some control over their schedules are more productive, plain and simple. However, if the new attendees can’t figure out the culture, it can be hard to manage. It is necessary to consider remote work not only with its technological dimensions, but also culturally. For this reason, it is very important that the companies that will include the remote working system in the digital transformation program can quickly adapt to the new period by reviewing the corporate culture in this direction.
What was the idea behind Safe Steps and why did you want to be a part of this project?
After COVID-19, accelerating the development of the new infrastructures such as the deployment of tracking technologies and data centers has become a top priority for many industrials. It is clearly the time to move in-step with this overall development focus. Now, with our solution, our priority is to maintain business continuity safely. Businesses require a tool that will help them enforce social distancing within the workplace and monitor the risk of transmission. Being a part of this is such an impact.
What are your recommendations on doing business and sales in times of Corona?
if you ask me what is the trademark of humankind, I would say it is the adaptation. So we did the same for our business. As Boni, the best thing we are doing in this period has been to avoid panic and re-engineer our existing solutions to create a new product to help with coronavirus concerns. We designed our product in such a way that instead of installing an on-site installation for our clients, we designed a platform that can be managed from the cloud and hardware that works with the logic of plug and play.
Additionally, getting more creative with the sales is more important than ever. We use various collaboration tools to communicate with our clients. We are ready to do more of our sales pitch over the web instead of on-site meetings.
Can you tell us about the success story with MESS and the interest from other companies toward this solution.
Boni’s solutions have always been socially proven…our success comes from here. Our mission here is clear, to generate as accurate and reliable filiation data as possible.
In the case of MESS, lets start from the beginning… MESS is an industrialists organization founded 60 years ago with the aim of a strong industrialization of the country. In this time, the same organization is currently committed to the digital adaptation success of the industry, globally. They newly launched their Technology Center called MEXT which is a roof platform for gathering new technologies to offer to the industries under one roof. While this platform is getting ready to integrate the world’s best technologies, we are the first business partner and product provider with our contact tracing solution during pandemic. By the way, our solution has already reached out many businesses and its benefits have been seen. With our very strong references so far, our product continues to arouse a big interest.
How are your estimations and predictions about the future (eg.of the company, the market, technology)?
In recent years both governments and corporations have been using sophisticated tracking technologies. As Boni, we believe that for long term and impactful usage, these technologies should more rely on extensive testing, on honest reporting, and on the willing co-operation of a well-informed users to make them comply with beneficial guidelines for now and for the future.
