ACCESSIBLE SHOPPING FOR BLIND AND VISUALLY IMPAIRED

Venue: MALLS

Client: ECE TÜRKİYE

Date: 2014

Ece turkey

CHALLENGE

ECE Shopping Mall and Investment company, holding 11 shopping malls around Turkey with over 20 million footfall in a month, in order to increase the shopper experience and customer satisfaction, the management decided to carry out a social responsibility project for the people with disadvantages. The goal of the idea is to provide an unhindered shopping experience.

SOLUTION

Boni, using precise indoor positioning, maps and way finding solutions, developed a custom application to assist shoppers who have sight issues. The application has been designed by the assistance of the associations that are working for blind and visually impaired. With their help, a complete accessible app developed to provide navigation and guidance within the shopping malls.

Sesli Adımlar mobile application for accessible venues

RESULTS

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The first in the world

The very first shopping mall application in the world designed for blind and visually impaired shoppers
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Awarded by SOLAL

Awarded by International Council of Shopping Centers (ISCS) with SOLAL Marketing Awards
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Users in two months

In the first two months, 15K unique shoppers downloaded the application to their smartphones
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Usage in two years

After two years of the service, the application provided over 1 million usages to 60K shoppers