Geofencing is a location-based service that businesses use to engage their audience by sending relevant messages to smartphone users who enter a specific area that has been pre-determined. It is a highly in demand method for marketing in shopping centers, airports, train stations and at trade shows, among others.

WITH GEOFENCING MAXIMIZE YOUR ADVERTISING ROI BY GETTING THE RIGHT MESSAGE TO THE RIGHT PERSON, AT THE RIGHT TIME AND IN THE RIGHT PLACE

Geofencing allows businesses to hyper-segment their customers based on various features and notify them based on these features in real time from their mobile phone. Customers can be assigned anonymous “tags” that are based on their interests and behaviors. This could include characteristics such as age, gender, visited areas and/ or stores and duration of the visit. This helps to provide customers with information, offers and coupons that are only relevant for them.

  • Maximize your advertising ROI by getting the right message to the right person, at the right time and in the right place
  • Provide customers with information, offers and coupons that are only relevant for them
  • Enrich your offer with an innovative function
  • Improve your advertisement promise
  • Improve your campaigns conversion rates with real-time geolocation
  • Enjoy a simple customer journey compatible with all terminals on the market
  • Forecast customer’s loyalty by providing the right information with contextual notifications
  • Create an automatic internal communication network

WHY GEOFENCING WITH BONI GLOBAL?

geofencing with boni global

Maximized ROI

Get the right message to the right person, at the right time and in the right place with cost-efficient marketing
hypersegmentation with geofencing

Hypersegmentation and accurate targeting

Providing customers with information, offers and coupons that are only relevant for them
geofencing to convert intent to purchase

Increased conversion rate

Real-time notifications provide opportunities to turn consideration to purchase
geofencing

Increase the efficiency of communication

Visitors receive information directly from their smartphone, saves time and marketing costs

DEFINE AND AUTOMATE DIFFERENT ACTIONS FOR INFORMATIVE MEANS, CONTEXTUAL NOTIFICATION AND BETTER EXPERIENCE WITH GEOFENCING

Using Boni Global Automation Engine, you can define and automate different actions for informative means, and/or for location marketing that focuses on commercial efficiency, using our solution you can send better targeted advertising messages, at the right time and in the right place and therefore improve your campaigns conversion rates thanks to real-time geolocation and maximize you advertising ROI. 

Geomarketing allows you to hyper-target each visitor with relevant information at the right place and the right time. With accurate targeting, customer satisfaction and spending per visitor can be significantly increased. Geomarketing can also provide valuable localized customer data to be analyzed for more accurate decision-making. Seeing what kind of notifications, promotions or messaging brings the customer to a location is very valuable when creating a marketing strategy.

Geomarketing

  • Push notifications
  • Drive to store
  • Promote a product, venue, or a campaign Send discount information
  • Create marketing campaigns

Process Automation

  • Configure emails
  • Send notifications
  • Create tasks

Location Based Alerts

  • Create alerts
  • Protect areas by triggering automatic door locking / unlocking

For technical details, check our white paper.

Our Success Stories

Ready to digitize your Building?

We are one click away from you

THEY TRUST US